“Men go to bed with Gilda and wake up with me,” was famously stated by actress Rita Hayworth

Fantasies abounded with the thoughts of romancing the famous star but the next morning crashing back to earth

In 1949 The Artists League of America voted Rita’s lips best in the world

She signed with Max Factor to promote its line of Tru-Color lipsticks causing women around the world to flip their hair as they twirled

Cosmetics have been used for centuries to enhance beauty and cover flaws

The internet is packed with stories of divorces filed by men viewing their spouse without makeup as the cause

Men have always had to guess what lies behind that foundation, concealer and blush

And what nightmare might emerge from the bathroom the morning after a barroom crush

Ancient Egyptians both women and men used cosmetics for religious purposes, repel insects and show social standing

Though originally used by those connected to royalty, soon the lower caste of people began applying as the use of cosmetics was ever expanding

Recent examples of cosmetics were Twiggy’s eyelashes, Jennifer Garner’s skincare, Brooke Shields’ eyebrows, and Lynda Carter’s lips

Covering flaws and enhancing facial features was as easy as a trip to the mall as a wide array of makeup was at your fingertips

Whole departments in major chain stores are dedicated to cosmetics

To improve a woman’s features that unfortunately were left behind by genetics

Plus the fact the customer usually leaves with a sackful of high-priced colors, sprays, and lotions

All to please the face in the mirror and spark the partner’s emotions

In 2022 the cosmetic industry generated approximately $430 billion in revenue and is on the rise in all categories

As new and improved products are being produced in mega-companies’ laboratories

But as for the males in this ever-changing world and it doesn’t matter what is stated by the law

No amount of concealer is going to hide the fact that you have a hoo-haw