Growing up in the 50’s and 60’s TV commercials had a different tone
They were aired to catch your interest and not offend with what was shown

Who doesn’t remember the product sold when you hear “Mother please I’d rather do it myself” or “My bologna has a first name.”
But then along came a commercial that changed the whole ballgame

The advertisement showed two women walking in an idyllic setting on a sunrise beach discussing why one doesn’t feel “fresh” enough
“Pam” one says as the water laps over their feet. “Sometimes I think I smell pretty rough.”

To which Pam goes on to praise the new product she uses
She continues to rave about the ease of use and the sense of confidence the product produces

It seems it was a douche commercial that opened advertisers’ eyes
Suddenly the gloves were off and for any malady no matter how disturbing there was a product cure for a spokesperson to advise

So now the commercial world can be classified before douche and after douche or BD&AD
BD commercials were as always hard sell but without all the side effects hooey

However BD commercials’ catchphrases would probably have completely different connotations for AD products sold today
The “put a tiger in your tank’ slogan could be used to end erectile dysfunction dismay

And “I can’t believe I ate the whole thing ,” when the person is the size of a minivan
Would now be a commercial for a weight reduction plan

This new age of loathsome advertising might have been avoided when the original two women strolling along the sandy track
If in their conversation Pam had turned to her companion and said, “it’s not you it was that dead jellyfish we passed about 100 yards back